Our House
The quiet pursuit of strength.
We are not a supplement shop that markets. We are a formulation house that happens to sell — from Gwalior, for everyone.
PowerUp began in 2021 with a single question: why does the sports-nutrition aisle feel like a casino? Proprietary blends, hero claims, labels written by lawyers. We wanted the opposite — a small reserve of products so honestly made they could afford to be read.
We source like a wine estate buys grapes: long contracts, named farms, single origins. Our whey comes from Irish grass-fed dairies; our creatine is Creapure® from Germany; our oats are milled within a fortnight of blending. Nothing changes mid-season.
And we prove everything. Every batch is assayed by an independent laboratory before it is released, and every lid carries the gold diamond with its number — your key to that exact certificate of analysis.
2021
The first chapter
214
Batches independently assayed
06
Formulations, deliberately
Provenance
Every raw material traced to its origin and locked by contract. The label names the source because we're proud of it.
Proof
Independent assays for potency, purity and heavy metals on every batch. COAs are not a request away — they're a scan away.
Patience
Six formulations in five years. We release when a product deserves our signature, not when a quarter demands revenue.
Visit & Contact
Talk to the house.
Product guidance, availability, or bulk enquiries — a human replies, usually within hours. Or drop by the store, in front of Atal Park.
GH 169, Deen Dayal Nagar, Gwalior, MP 474005